Overview
The London Arts App was the capstone project for my Google UX Design Certificate. The brief: design a mobile app that helps Londoners discover and book cultural events. I ran the full UX process from problem framing through research, wireframes and high-fidelity prototype.
Research
I conducted user interviews and competitive analysis across existing event discovery apps. The key insight: users found existing platforms overwhelming, with poor personalisation and a fragmented booking experience. They wanted curated discovery, not a firehose of events.
This shaped the core product principle: surface the right event at the right moment, rather than showing everything.
Design Process
I iterated from paper sketches through lo-fi wireframes to a polished high-fidelity prototype. The final design featured personalised event recommendations, one-tap booking and a map-based discovery view designed around how people actually navigate London.
Outcomes
- 5 usability test participants — all completed core tasks without prompting
- Personalised discovery reduced browsing time by an estimated 35% in testing
- Accessible, WCAG-compliant colour and type system throughout
- Full case study published as PDF with complete research and rationale
