Overview
NT Apartments needed a visual identity and booking interface that matched their positioning: premium, distinctly London, and accessible to international guests. I led both the brand identity creation and the UI design for a full booking flow.
Brand Identity
I created a premium visual identity for NT Apartments — warm, sophisticated and distinctly London. The typography and colour palette were selected to evoke quality, comfort and understated luxury, drawing references from high-end hospitality brands while maintaining approachability for direct bookings.
UI Design
The booking interface was designed mobile-first with a clear conversion funnel — property gallery, availability calendar and seamless checkout flow. Every step of the booking journey was mapped against how guests actually make accommodation decisions, reducing friction at each point.
The design draws inspiration from high-end hotel brands: generous white space, beautiful property photography, and confident typography that communicates quality before a single feature is listed.
Design Outcomes
- Complete brand identity: logo, palette, typography system and guidelines
- Mobile-first booking interface from discovery through to checkout
- Conversion-optimised funnel reducing steps to booking confirmation
- Social media templates and digital brand assets included
